P i s t a c h i o » Marketing

Counter-intuitive, I know

Stephanie — Tue, 20 Apr 2010 12:12:19 +0000

via ffffound, originating @ Information Aesthetics reporting a trial of Economist pizza-box advertising on college campuses in the Philadelphia area.

New script for an old ‘za

Stephanie — Thu, 15 Apr 2010 16:53:00 +0000

The gentrification of Pizza Nova by Concrete Design.

via Lovely Package.

Who isn’t having fun with the Chiquita rebrand?

Stephanie — Thu, 11 Mar 2010 16:37:14 +0000

Client: Chiquita Banana
Campaign Name: Eatachiquita
Creative Direction: DJ Neff, Mark Krajan
Art Direction: DJ Neff
Designers: Hillary Coe, Luis Gonzalez
Contributing Designers: Dyanna Csaposs, Nick Perata, Roscoe Ferguson
Developers: Neil Katz, Chris Isom, Isaac Dettman
CG Developers: Kyle Figgins, Ryan Kaplan, Steve Han, Gene Arvan
Production Company: The Famous Group

Love love love this resto interior

Stephanie — Thu, 14 Jan 2010 17:21:42 +0000

Bejing Noodle No. 9 at Caesar’s Palace, Las Vegas

Via We Heart and DesignYouTrust

Below, how the resto sees itself.

Boy scout sweet

Stephanie — Sun, 03 Jan 2010 14:14:07 +0000

via Lovely Package

Watch me fly off the shelves

Stephanie — Thu, 31 Dec 2009 11:07:13 +0000

Designer: Marcel Buerkle, Johanesburg on Behance Network

via LovelyPackage

Obamitas & a touch of minstrel show

Stephanie — Thu, 17 Dec 2009 20:27:31 +0000

Via EatMeDaily.com

Show it off, but be true

Stephanie — Sun, 04 Oct 2009 19:19:20 +0000

Prepare [or join in] for a decade of transparent packaging that shows as much of its stuff as it can.

The market wants to see, look and believe.

It’s never been more important to be true as well as beautiful.

Woolworth's Brand from South Africa

[via Lovely Package]

Your market is smarter than you think

Stephanie — Tue, 29 Sep 2009 17:13:38 +0000

If you’re British, you grew up on Marmite, so you get it. Vegemite is Australia’s equivalent. Your mum would put in on your toast in the morning or in butter sandwiches to take to school. It’s made of yeast and malt extract and loaded with vitamins. And if you’re new to it as an adult, it tastes wretched.

Although, for you foodies, vegemite has umami properties, like sundried tomatoes, Worcestershire and Asian fish sauce, but that’s a post for another day.

Today’s is all about how to make a dog’s breakfast out of brand loyalty, starring Vegemite, as Australian as kangaroo, and Kraft, who decided to add cream cheese to it, which was fine, if only they’d stopped there.

Kraft held a naming contest for the new product and out of 48,000 entries, the company chose iSnack 2.0, with its eye on a younger market segment, and what a sorry decision that was.

Cathy Wilcox, Sydney Morning Herald

“The entire internet has gone into snark meltdown,” says Ruth Brown on Crikey.com.au. In the Sydney Morning Herald, Helen Razer writes, “Aligning a breakfast spread with a portable media device makes as much sense as employing a bikini model to sell cabbages.”

By the end of the day, influenced by senior marketing executives from other companies. iSnack 2.0 was pulled, but not before a lot of fun was had by all.

The day’s best might be called, “What would Hitler do?”
[Thanks @wheelyweb]

It’s not.

Stephanie — Sun, 16 Aug 2009 14:28:19 +0000

Truth in packaging

via