P i s t a c h i o

Seth Godin enjoys his food metaphors.

To wit, his book The Meatball Sundae. The title’s discomfiting hyperbole drives home the point that we can’t assume two great things will work well together.

Yesterday, Seth was cooking a couple of eggs as an illustration for one of his blog posts, all while putting in some nice plugs for local, sustainable food.

He paints a lovely picture: a cast iron skillet, good olive oil, a couple of free, naturally raised eggs and a spray of David’s kosher salt [insisting how the shape of the salt crystals makes it more flavourful]. Best of all are the crispy, lacy, collar trim  around each egg, which he developed by letting them lollygag a little longer than usual in the pan.