May 28 2008
Word of Net
Listening to Seth Godin talk about his 14 Trends That Will Change Business Forever, I stumble onto an interesting reference to his friend, Joanne.
It comes from a web-radio interview to promote the IABC conference in New York in a couple of weeks. I’m recently hooked on Godin’s every word and curious to hear him mention someone close to home.
“Top Toronto restaurants all have her picture in their kitchens,” he says, “so that when she comes in to review, they can make sure to give her extra special attention.”
A mild exaggeration, and therefore not far from the truth.
“You’re going to have to have a picture of everybody back there,” says Godin, “because if you give anybody bad service, tens and maybe hundreds of thousands of people are going to know about it.” Word of net is the new word of mouth, and there are more than enough review sites and forums to allow everyone to be a restaurant critic.
How reassuring, then, to read about all the pissing and moaning Kates has been getting about her glowing review of Colborne Lane last year. Hordes of readers have been going to the restaurant on her recommendation and having a lousy time. That she would consider revisiting the restaurant, one of her favourties, and write another review that bears out her public’s outrage is a redemptive move in my eyes. I love it when a snob gives the masses their due.
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